Another day, another prize for TriAmp Mark 3 – this time, it’s the coveted 2016 German Brand Award for Industry Excellence In Branding in the Entertainment sector.
The latest in a long line of prizes TriAmp Mark 3 has won – among others, it’s already taken home the 2015 Musikmesse International Press Award for Best Guitar Amplifier and Guitar & Bass Magazine’s Best Amplifier Over £1000 gong – the Brand Award recognizes the efforts of the H&K design and marketing teams in establishing the product globally.
The Mark 3 is a made-in-Germany all-tube amp featuring the most advanced technology and specifications ever seen in a product of this type, meaning it fits firmly in the ‘premium’ category.
This in turn required a diverse marketing campaign to do the amp justice, and the H&K crew crafted a potent combination of traditional and digital materials to successfully make the Mark 3 one of the most talked about amps on the planet before, during and after its release, which took place at the 2015 NAMM Show in Anaheim, California and was marked by a signing session with Kiss lead guitarist Tommy Thayer.
Andreas Marx, H&K’s Head of Marketing Communications, said: “This award means so much to us, because it recognizes TriAmp Mark 3 as being more than just a guitar amp! Our challenge with the Mark 3 was to really make guitarists all over the world desire such a premium product because of all the incredible options it offers them as musicians.”
“With a meticulously planned mixture of traditional advertising, content marketing, social media and inventive video promos, we were able to do that, and the result is now that whenever guitar players think of the best guitar amplifier the world has ever seen, TriAmp Mark 3 is never far from the top of their list.”
Get the full lowdown on TriAmp Mark 3 by clicking here!